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GENERAL BACKGROUND INFORMATION
1. If you could describe the mission of your organization, what would it be? |
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2.What is your organization's major strength? What makes your organization unique?
If applicable, what is your organization's competitive edge? |
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| 3. If applicable, who are your major competitors? Who are the industry leaders? |
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| 4. What are some of the current problems or challenges experienced by your industry/ organization/ people? |
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| 5. What are the most significant events to have occured in your industry, group, or organization during the past year? (mergers, relocations, cutbacks, new products or service, legislation, etc.) |
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PRESENTATION
1. What are your specific objectives for my session? In other words, what three things would you like the audience to walk away with? |
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| 2. Are there any issues/topics in particular that you think I should discuss during my presentation? Key issues to avoid (if any)? Are there any subjects, words, phrases or concepts that people are negative about or should be avoided? |
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| 3. Is there a theme or slogan you want "planted" as a seed for the group? |
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| 4. Language: Please list some in-house or market-specific jargon, phrases, acronyms or other words that might be appropriate for incorporation. |
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AUDIENCE ANALYSIS
1. How many people will be in the audience?
Can you be more specific as to the % breakdown of the audience (males/females, rank within the profession or company, level of sophistication, average age, ranges of age, etc.) |
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| 2. Are there any language or literacy barriers? If so, what percentage? |
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| 3. Will attendees be co-workers, leader/followers, or a mixture? Are they acquainted with each other? Any potential problems, competitive factors, peer pressure, or other dynamics that I should know about? |
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| 4. Would you describe the group as: |
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| Other descriptors: |
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| 5. For recognition: What is happening right? Any individuals or departments, work groups, etc. which might be cited for credit, etc. within the context of this presentation. |
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| 6. Can you supply me with a day-in-the-life example who best represents this audience? Or, can you give me the names and phone numbers of other people whom I might contact? |
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HELPFUL INFORMATION
1. What did they like about speakers they've heard in the past? What did they not like? Why did you select me? |
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2. How will this program be advertised and participants recruited?
Voluntary or mandatory attendance? |
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| 3. Any "hot" books in the industry? |
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CHECKLIST OF RESOURCE MATERIAL
Please also send any information (annual reports, newsletters, etc.) which may provide a better understanding of your organization, its product, and its people. All promotional materials, etc. related to this presentation would be very helpful.
| ___Annual report |
___Marketing brochures (products, services) |
| ___Newsletter |
___All promotional materials, memos, etc. for this program |
| ___Mission statement |
___New employee (or member) orientation packet |
| ___Organizational chart |
___Anything that can give me insight into your audience |
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| Final thought – what did I not ask that you think I should know? |
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